What you need to know:
In 2024, 78% of fleets are using GPS tracking technology, a 5-point increase from last year, indicating growing confidence in fleet solutions
The survey highlights GPS fleet tracking technology as essential for delivering results, enhancing competitiveness, and building resilience across key industries, with 65% of respondents reporting it as beneficial for reducing fleet costs
Electric vehicle adoption across Europe is rising year over year, with 53% of surveyed fleets now incorporating EVs, up from 10% last year
Verizon Connect today released its annual 2025 Fleet Technology Trends Report for Europe, featuring the growing adoption and benefits of advanced fleet management technologies among European businesses.
Conducted by ABI Research, the report draws on insights from 1,318 European fleet managers, executives, and other mobile business professionals, highlighting the tangible value that fleet tracking technology brings to their operations.
The report reveals that 78% of fleets now utilise GPS tracking technology—a 5% increase from the previous year—reflecting a growing confidence in these solutions. As European inflation rates ease, dropping to 2.5% in 2024 with a projected decrease to 2.1% in 2025, businesses are increasingly leveraging technology to address economic challenges. The survey also identifies the top industries utilising fleet management data: construction, general freight, government, services, and passenger transportation.
Key findings include:
High satisfaction and cost savings with GPS fleet tracking. Seventy-five per cent of fleets using GPS tracking software found it “very” or “extremely” beneficial for fleet management, demonstrating high satisfaction and the technology’s impact on operational capabilities. Meanwhile, a majority of respondents (65%) noted GPS tracking as “very” or “extremely” beneficial for reducing fleet costs, underscoring its role in helping businesses cut operational expenses and improve profitability.
Strong ROI and productivity gains. Businesses across the top five industries reported a positive ROI within 12 months of implementing GPS tracking, underscoring the financial benefits and efficiency gains provided by the technology. Additionally, 67% of respondents cited productivity improvements, positioning fleet tracking as a key differentiator for optimising resource utilisation and enhancing overall performance.
Comprehensive cost savings. Fleet tracking technologies, particularly GPS, have proven effective in achieving substantial cost savings, with businesses reporting:
24% reduction in fuel consumption
19% decrease in accidents
19% reduction in labour costs
16% decrease in vehicle maintenance costs
20% reduction in insurance costs
Benefits of smart technologies. The adoption of integrated video solutions and other smart technologies has also been well-received:
75% cited improved driver safety.
70% saw improved protection from false claims.
47% reported reduced insurance costs.
Commitment to sustainability and EV adoption. Commitment to sustainability is increasing, with 53% of respondents now incorporating EVs into their fleets, up from 43% the previous year—reflecting a stronger focus on eco-friendly practices. Fleet tracking also plays a vital role, helping businesses reduce CO₂ emissions by 25% and supporting greener, more sustainable operations.
“As fleet management continues to evolve, it’s clear that technology is more than just an investment, it’s a critical driver of efficiency, safety, and sustainability,” said Peter Mitchell, General Manager, Verizon Connect.
“The findings from this year’s Fleet Technology Trends Report highlight a strong commitment across industries to embracing fleet technology. As fleets face rising costs and increased regulatory pressures, these technologies are proving to be indispensable in helping organisations optimise their operations, reduce expenses, and navigate the path toward a more sustainable future.”
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